Course Information: Strategic Writing in PR/Advert  (22959)

This course deepens the student's knowledge of strategic communication writing. It explores the principles and practices of message planning and effective writing using the integrated marketing communication approach. Upon successfully completing the course, students can produce the strategic message planner, copy, and design for various deliverables. 

Required Materials:   Not Yet Available
Technical Requirements:   Not Yet Available
Pre-Requisite:   (( with minimum grade: ))
Link to View/Purchase Book:   View Book with CRN   :   View Book with Course Info
Course Attributes:   None

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