Course Information: Strategic Campaign Production  (25008)

This course has an intensive hands-on approach to exposing students to the production of strategic communication campaigns. Students role-play as communication strategists or agencies and develop a campaign that includes research, planning, implementation, and evaluation. Upon completion of the course, students should be able to synthesize and produce a full-blown campaign that can be applied to any type of campaign, including fundraising, political campaigns, awareness, behavioral change, etc.

Required Materials:   Not Yet Available
Technical Requirements:   Not Yet Available
Pre-Requisite:   (( with minimum grade: ))
Link to View/Purchase Book:   View Book with CRN   :   View Book with Course Info
Course Attributes:   None

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