Course Information: Strategic Comm Writing  (80698)

Principles and practices of planning, preparing, and writing effective advertising messages for newspapers, magazines, industrial publications, the trade press, radio, television, mail order, and billboards. Analysis and critique of current advertisements. Copy and product tests in relation to markets.

Required Materials:   Not Yet Available
Technical Requirements:   Not Yet Available
Pre-Requisite:   (( COMM 3401 with minimum grade: C )
OR ( COMM 3401 with minimum grade: TRC ))
Link to View/Purchase Book:   View Book with CRN   :   View Book with Course Info
Course Attributes:   None

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