Course Information:
Marketing Research
(80543)
A course that examines the scientific method as applied to marketing research problems. The use of primary and secondary information for management decision-making is examined. Survey design, questionnaire construction, sampling processes, and data analysis are studied in depth. The course requires the extensive use of the computer for word processing and statistical analysis (SPSS & LISREL). Prerequisite: BUSA 2182 and MKTG 3175
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Required Materials: |
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Not Yet Available
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Technical Requirements: |
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Not Yet Available
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Pre-Requisite: |
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(( (BUSA 2182 with minimum grade: D )
OR ( BUSA 2182 with minimum grade: TRD) )
AND ( (MKTG 3175 with minimum grade: C )
OR ( MKTG 3175 with minimum grade: TRC) ))
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Course Attributes: |
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1. Synchronous
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