Course Information:
Marketing Management
(80571)
This course develops the environmental, managerial, and strategic planning aspects of marketing theory and practice. The characteristics and management of markets are examined in topics that include the marketing environment, components of the marketing mix, market segmentation, and planning. Students gain experience through conducting marketing mix exercises, engaging in marketing simulations, and by producing and presenting actual marketing plans. Enrollment requires permission of the Director of Graduate Programs in Business.
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