Course Information:
Principles of Marketing
(20687)
A comprehensive overview of the marketing process for goods, services and ideas. The course is taught from a marketing management and decision-making perspective. Topics such as the organization's environment, marketing research, and buyer behavior are discussed as the context in which marketing plans and strategy are formulated In addition, the marketing decision elements, product, distribution, promotion, and price are examined. Finally, topics such as international marketing, service marketing, and nonprofit marketing are explored.
|
Required Materials: |
|
Not Yet Available
|
|
Technical Requirements: |
|
Not Yet Available
|
|
Pre-Requisite: |
|
(( with minimum grade: ))
|
|
Link to View/Purchase Book: |
|
View Book with CRN
:
View Book with Course Info
|
|
Course Attributes: |
|
1. Asynchronous
|
View Other Information
