Course Information:
Strategic Entrep Mktg & Mgt
(20694)
This integrative course focuses on the strategic choices and methods taken to bring new ideas to market. Students will journey through the complete business and marketing development process from idea generation, internal and external analysis, market analysis, revenue modeling, product/service development, marketing plan development, operations & financial planning, and venture launch. The culmination of this course will result in student teams developing a comprehensive business and marketing plan. Students will also prepare an investor-ready pitch for a viable business or micro-business that has high potential for a successful launch.
|
Required Materials: |
|
Not Yet Available
|
|
Technical Requirements: |
|
Not Yet Available
|
|
Pre-Requisite: |
|
(( (MKTG 3175 with minimum grade: C )
OR ( MKTG 3175 with minimum grade: TRC) )
AND ( (MGNT 3165 with minimum grade: C )
OR ( MGNT 3165 with minimum grade: TRC) ))
|
|
Link to View/Purchase Book: |
|
View Book with CRN
:
View Book with Course Info
|
|
Course Attributes: |
|
1. Asynchronous
|
View Other Information
