Course Information:
Strategic Campaign Principles
(20819)
This course introduces students to principles and analysis of contemporary public relations campaigns. Upon the successful completion of the course, students should be able to apply theories to campaign models, select the best campaign approach, and understand the full scope of the campaign process, including research, planning, implementation, evaluation, ethics, and diversity.
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Required Materials: |
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Not Yet Available
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Technical Requirements: |
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Not Yet Available
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Pre-Requisite: |
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(( with minimum grade: ))
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Link to View/Purchase Book: |
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View Book with CRN
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View Book with Course Info
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Course Attributes: |
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1. $0 in required textbook costs
2. Asynchronous
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