Course Information:
Mktg & Fundrasing for Nonpr Or
(50031)
This course examines ways in which effective marketing and fundraising are integral to the success of nonprofit organizations. Special emphasis on the use of marketing and fundraising strategies for nonprofits, the impact of the ever growing use of social media, and the demand for responsible resource management and accountability. Topics include marketing and fundraising techniques, ethical considerations, grant writing, and the prominence of social entrepreneurship. The class incorporated both theory and practice as students learn the fundamentals of marketing and resource development and apply them to hands-on project and case studies.
Required Materials: |
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Technical Requirements: |
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Pre-Requisite: |
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(())
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Course Attributes: |
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1. $40 or less req textbook costs 2. Asynchronous
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