Course Information: Consumer Behavior  (21697)

An examination of the basic concepts and research results from marketing and the social sciences with the goal of enabling marketers to better understand customers and meet their needs. The decision process of buyers, factors affecting purchasing decisions, and customer satisfaction are major conceptual areas of the course. Implications for marketing strategies (e.g., market segmentation and product design and promotion) are discussed. Prerequisite: MKTG 3175

Required Materials:		Not Yet Available
Technical Requirements:		Not Yet Available
Pre-Requisite:		(( MKTG 3175 with minimum grade: TRC ) OR ( MKTG 3175 with minimum grade: C ))
Link to View/Purchase Book:		View Book with CRN   :   View Book with Course Info
Course Attributes:		None

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