Course Information: Marketing Management  (22615)

This course is designed as the capstone course in the marketing curriculum. Students will integrate materials learned in previous marketing courses and apply marketing principles to solve actual business problems. The emphasis will be on planning, operation, and control of marketing activities. Case studies and simulation games where students market one or more products are used to present "real life" situations. The emphasis will be on the analysis of marketing information and on the skills involved when making marketing decisions. Students will be required to prepare a marketing plan for local business or nonprofit organization. Prerequisites: MKTG 3175 and nine (9) hours of additional marketing courses

Required Materials:		Not Yet Available
Technical Requirements:		Not Yet Available
Pre-Requisite:		(( MKTG 3175 with minimum grade: TRC ) OR ( MKTG 3175 with minimum grade: C ))
Link to View/Purchase Book:		View Book with CRN   :   View Book with Course Info
Course Attributes:		None

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