Course Information: Intro to PR & Strategic Commun  (22145)

An introduction to the role of public relations and advertising in our society, how "publics" and markets are determined and targeted, the different types of public relations fields, the use of public relations in image packaging, the use of advertising in selling goods and services, and the relationship of advertising to advertisers and media. Prerequisites: ENGL 1102, COMM 2101 and COMM 3110

Required Materials:   Not Yet Available
Technical Requirements:   Not Yet Available
Pre-Requisite:   (( (COMM 2101 with minimum grade: C )
OR ( COMM 2101 with minimum grade: TRC) )
AND ( (COMM 3110 with minimum grade: C )
OR ( COMM 3110 with minimum grade: TRC) ))
Link to View/Purchase Book:   View Book with CRN   :   View Book with Course Info
Course Attributes:   None

View Other Information